THE ASK: The senior board members of Hearst wanted to do something so that the street level windows were not "empty and boring". My team was tasked with finding a solution.
THE ANSWER: I sourced and worked directly with the creative digital agency Code and Theory who executed the concept and design. I created timelines for deliverables and managed budgets. I arranged weekly calls. New content for HearstLive is produced multiple times a day by a team of 5 designers whom I helped manage.
