THE ANSWER: I hired stylist Annie Ladino and photographer Jason McDonald to create a fashion shoot to showcase fall 2013's retro inspired coats in the seasons trendiest colors against the stunning backdrop of the lavish hotel transforming a Mies van der Rohe - designed landmark into the epitome of luxury. I worked with Jason to cast models. I negotiated lodging and catering in exchange for editorial coverage and was responsible for managing the entire shoot budget. I booked travel for the entire crew and provided on-set art direction + production support.
