THE ANSWER: I worked with the integrated marketing team to create and pitch a native advertising campaign that would run for 12 months across multiple Hearst brands. I worked with editors at each of the respective magazines to select tastemakers that were relevant to their readers. I worked as the bookings editor to confirm talent's approval and sourced secondary imagery. I was responsible for creating timelines and scheduling. The campaign was successful and Chevrolet renewed the campaign for another year.
