
Pantene
THE ASK: Pantene, a brand rooted in hair strength, wanted to have their ads play a more meaningful role in the lives of their magazine readers. The challenge for Hearst was to ensure that it's native advertising for Pantene was as good as the editorial content surrounding it.
THE ANSWER: I worked with the integrated marketing team to present a pitch to Pantene. Once the job was sold I hired Joshua Jordan to photograph and Sarah Schussheim to style this photo shoot for Pantene. I casted the models, booked the studio and catering. I worked closely with the client to create timelines for deliverables and was the onset producer.

